Negotiations on new tools with artificial intelligence are led by News Corp., New York Times and the Financial Times

Google works with three media companies to improve their online subscription services through data analysis and artificial intelligence. This is another attempt by the Internet giant to help news content producers receive revenue from journalistic activities.

New tools should allow News Corp, New York Times and the Financial Times publications to better promote and sell online subscriptions. Google’s data on users will help to identify potential subscribers and develop specialized offers for them, say people familiar with the company’s plans. According to them, Google will introduce a new “toolkit for subscriptions” in the coming weeks. Use it will be able to other publishers who want to more effectively monetize their content.

“We are pleased with Google’s willingness to look for new solutions for publishers using the subscription and will continue to work with them during product testing and development,” said Kinsey Wilson, adviser to the president and CEO of the New York Times, Mark Thompson.

In Google, News Corp and the Financial Times declined to comment.

Among other things, Google is discussing with media companies an improvement in the rate of subscription purchases. Google can provide secure storage of payment data, then you can subscribe in one click. In addition, the subject of negotiations was the ability of content producers to control the “flexible selection” of their publications by users who do not pay for a subscription.

Earlier Google worked on the program “first click for free”, within the framework of which the users of the search service had the opportunity to read three materials from the newspaper free of charge without subscribing. It was supposed that this program would help publishers attract potential subscribers, but it did not meet expectations, and some companies, for example, German Axel Springer, called it “toxic.”

Last week, Robert Thomson, CEO of News Corp., made it clear that Google will turn off the free clicks program. News Corp. was one of the most active of her critics. However, according to Thomson, Google “directly led serious negotiations” with News Corp. “About the future of content and about relations between companies”. Thomson paid tribute to Google’s CEO Sundar Pichai, who, according to him, changed the approach to this issue.

To increase efforts to cooperate with publishers of Google makes the fact that the results that are produced by its search engine, began to appear more and more fake news. In the spring, Google adjusted the search algorithms to ensure that the content that the company described as “frankly misleading, low-quality, offensive or clearly false information” was not delivered to the issuance, and content from quality publishers, in contrast, was promoted in search results.

The tone for a new relationship with publishers this summer was asked by Facebook , announcing that it will support subscription services on its Instant Articles platform, which should be tested this year.