Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone 8 during a launch event in Cupertino, California, U.S. September 12, 2017. REUTERS/Stephen Lam

After reviewing the 10-year history of the iPhone, Apple has introduced its new smartphone, fruit of the company’s commitment to innovation. With the iPhone 8, iPhone 8 Plus and iPhone X, the firm hopes to reign during the Christmas campaign.

D-Day arrived. After months of rumors, Apple has introduced its next flagship, the iPhone 8 and the iPhone 8 Plus. But before, and as expected, the American firm has presented new developments in its commitment to 4K TV and smartwatches.

But without a doubt, the star of Apple’s presentation has been the iPhone 8 (whose screen is 4.7 inches) and the iPhone 8 Plus (with the 5.5-inch screen), its high-end smartphones with the which hopes to reign during the last quarter of the year, marked by the Christmas campaign.

After reviewing the 10-year history of the iPhone, Tim Cook has introduced his new smartphone, fruit of the company’s commitment to innovation.

Broadly speaking, these smartphones feature eight high-efficiency cores that make the iPhone 8 70% faster than its predecessor. Apple has also reduced, this time at 30%, the speed of its CPU getting to spend half of resources.

Knowing the importance of photographs for users, the camera that incorporates this new model of iPhone is 12 megapixels and has a new sensor and image stabilizer.

Special mention for facial recognition (Face ID). This was one of the most anticipated features, and that more rumors has generated in recent months. Well, this feature works by infrared which allows a user to activate his smartphone in the dark. Facial recognition is another example of Apple’s commitment to Artificial Intelligence, one of the cornerstones of its future , as Tim Cook has repeatedly explained. To incorporate functions of Artificial Intelligence, the iPhone 8 and iPhone 8 Plus have 8 sensors, which are located on the front of the phone.

Face recognition can also be used to make purchases online through Apple Pay.

IPhone X

Along with the iPhone 8 and the iPhone 8 Plus, Apple has introduced the rumored iPhone X, which comes to be a “tribute” to the ten years of existence of the iPhone.

The screen of this smartphone is 5.8 inches, face recognition, and is water resistant. In addition, it has Super Retina Display, which allows users to enjoy better contrast or high resolution, among other features.

Wireless charging (also available on the iPhone 8 and iPhone 8 Plus), the dual rear camera, or other “stars” of the presentation, the emoticons or emoji that speak, are other features of this smartphone model.